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Digital Print- building a new revenue stream
 DA
Digital provides services for clients interested in establishing and/or
growing business from existing print facilities. New printing platforms and
services bring new challenges. DA Digital delivers expertise in a number of
areas.
Accelerated
profitability
Needs assessment
Executive coaching
and mentoring
B&W and Color Digital
Press applications
Digital Print
Workflow
Designing for digital
print
Software applications - TransPromo applications- How to sell and How to create
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Web Applications for Print
 Web
applications can be customized to fit the way you do business in order to
create the most effective and comprehensive program.
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Web ordering for
digital print
Online design for
personalized communications
Web
response applications for direct marketing
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| Direct 1:1 Marketing Campaigns
 Direct Marketing applications for a variety of industries can be designed to bring
the highest response rates possible, utilizing the newest technology in the
industry. Personalized mail has been proven to bring a higher response rate
by targeting recipients in an effective and creative manner. Many
industries benefit from new 1:1 marketing campaigns.
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Banks
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Insurance
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Financial
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Seminar providers
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Security
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Hospitality/Travel
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Health Care
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Telecommunications
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Franchises
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Retail
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Non-Profit
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Higher Education
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Associations
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Speaking Engagements
 Dan Adler is a frequent speaker at
industry events such as Xplor, Graph Expo, On Demand and Seybold and DMA. His
unique experience and observations cover a wide range of topics. Dan can speak
at your next event about a variety of topics.
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Growth Readiness Assessment
DA Digital can provide your company with a
growth readiness assessment, an essential starting
point in understanding the future goals of a
company
... along with the design of an implementation
plan of future initiatives.
We work with a model of eight marketing functions
and activities:
(1) Product Development and Launch
(2) Distribution Channel Development
(3) Mergers and Acquisition
(4) Customer Business Development
(5) Sales Training
(6) Vertical Market Development
(7) Market Intelligence
(8) Marketing Communications
Marketing Communications (MarCom) is further
divided into various elements which include:
• Direct Marketing • User Group • Public Relations • Lead Generation • Collateral Materials • Trade Shows & Events
Traditionally, most companies view Marketing Communications as the only relevant aspect of marketing,
especially in the print service provider environment.
Based on our experience, DA Digital has
found that MarCom achieves measurable results
only if those programs are preceded by professional
support in all other areas of marketing. Frequently,
companies fail to allocate resources and budgets to
achieve maximum benefits. As you can see, there’s a
lot more to Marketing than MarCom. Our expertise
will help identify how to effectively create a total
marketing and growth plan for your company.
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Workshops
Working sessions with your company team members,
along with presentations and advisory services,
may be a way to involve more team members in an
interactive setting. All workshops are custom-designed
for the specific requirements of each company.
Here’s just one example:
“Moving into Full-Color Digital” — a customized,
intensive review and solution-based workshop
for printers. This two- to three-day on-site session
covers all aspects that must be in place to have a
successful, growing DIGITAL operation. Reviews
and discussions are held on a variety of topics, with
the agenda being custom prepared for each specific
customer’s requirements. A typical agenda might
look like the following, with no two programs ever
looking the same. Additional areas of work may also
be identified during this workshop.
Day 1
- Tour of current plant and operation
- Overview of current clients and applications
- Presentation to principals of current trends of the industry
- Review of the following areas:
> Deeper understanding of current customers
and applications
> Current competition (companies and
applications being offered)
- Review current personnel and skill sets:
> Sales Organization & customer
> Data Processing
> Prepress (PreMedia)
- Printing equipment and workspace review:
> Digital
> Offset
> Post-processing (folding, perfing, trimming,
collating, etc.)
Day 2
- Discussion of future applications appropriate
for your market
- How to compete with new applications
- Discussion of plans for the future:
> Equipment and software
> Marketing plans
> Promotions
> New product development
Day 3 Options:
- Sales training
- Open house for printer’s customers
- Joint customer sales calls
- Agency visits
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